Frequently Asked Questions

Booncy supports merchants and brands with CSS campaigns, Microsoft Advertising, Google Ads and incremental visibility solutions to grow sales and performance.

There are no fixed fees: we work on performance, with commissions on generated sales. You only pay for concrete results for your store.

After an initial assessment we share a tailored activation plan. Technical onboarding and go-live depend on the catalogue, but first campaigns typically launch within a few weeks.

As a Google CSS Premium Partner, Booncy offers extensive coverage across Europe. We are continuously expanding our footprint to help merchants scale their Google Shopping campaigns into new markets.

Below is the complete list of our active countries and our upcoming launches for 2026:

ACTIVE COUNTRIES
• Austria — Active
• Belgium — Active
• Czechia (Czech Republic) — Active
• Denmark — Active
• Finland — Active
• France — Active
• Germany — Active
• Greece — Active
• Hungary — Active
• Ireland — Active
• Italy — Active
• Netherlands — Active
• Norway — Active
• Poland — Active
• Portugal — Active
• Romania — Active
• Slovakia — Active
• Spain — Active
• Sweden — Active
• Switzerland — Active
• United Kingdom — Active

UPCOMING LAUNCHES (EARLY AUGUST 2026)
• Cyprus — New
• Liechtenstein — New
• Luxembourg — New
• Malta — New
• Moldova — New
• North Macedonia — New

UPCOMING LAUNCHES (FALL 2026)
• Bosnia and Herzegovina — New
• Bulgaria — New
• Croatia — New
• Estonia — New
• Latvia — New
• Lithuania — New
• Montenegro — New
• Serbia — New
• Slovenia — New

At Booncy, as a Google CSS Premium Partner, we work on a performance-based CPA (Cost Per Acquisition) model. Our commission structures are tailored to different retail verticals and are categorized into three competitive tiers (Min, Standard, and Super) depending on the level of partnership, volume, and optimization required.

Below is the standard breakdown of our CPA commission rates across key industries:

CPA COMMISSION RATES BY VERTICAL
(Format: Industry — Min CPA / Standard CPA / Super CPA)

• Arts & Entertainment — 7% / 10% / 13%
• Baby & Toddler — 11% / 14% / 17%
• Books, Music & DVDs — 5% / 8% / 11%
• Business, Industrial & Office Supplies — 8% / 12% / 16%
• Camera & Optics — 3% / 5% / 7%
• Computers, PCs & Video Games — 5% / 8% / 11%
• Department Stores — 8% / 10% / 12%
• Electronics — 3% / 5% / 7%
• Fashion — 10% / 15% / 20%
• Food & Drink — 8% / 12% / 16%
• Furniture & Soft Furnishings — 7% / 10% / 13%
• Hardware & DIY — 4% / 6% / 8%
• Health & Beauty — 10% / 18% / 23%
• Home & Garden — 6% / 8% / 10%
• Luggage — 8% / 12% / 16%
• Marketplaces & Supermarkets — 5% / 8% / 11%
• Mature — 15% / 20% / 25%
• Pets — 8% / 12% / 16%
• Sports Equipment — 8% / 12% / 16%
• Toys & Games — 7% / 10% / 13%
• Vehicles & Parts — 5% / 8% / 11%

These tiers allow us to align our Google Shopping CSS campaigns with your specific business goals:
Min: Ideal for baseline active coverage and consistent, steady traffic acquisition.
Standard: Our recommended tier. It unlocks enhanced bidding competitiveness on Google Shopping, driving higher visibility and a stronger volume of high-intent shoppers.
Super: Designed for maximum aggressive exposure. This tier enables full-scale inventory optimization, priority bidding, and peak placement across Google CSS networks to maximize your sales potential and scale your market share.

Unique product identifiers—specifically GTINs (Global Trade Item Numbers) and MPNs (Manufacturer Part Numbers)—are essential for optimizing your Google Shopping feed:
Precise Matching: They help search engines instantly identify your exact product, matching your ads with high-intent customer search queries.
Richer Ad Formats: Adding accurate GTINs enriches your product listings, making them more visible and attractive to buyers. (Note: Always use valid GTINs, as incorrect values can trigger ad disapprovals).
Automatic Data Enrichment: Even if your feed lacks certain details, providing correct product identifiers allows search platforms to leverage global catalog data to automatically enrich your listing's performance.

The most effective way to measure incrementality is through a simple before-and-after performance comparison:
Baseline: Evaluate your total Google Shopping sales and advertising costs prior to partnering with us.
Growth: Measure your combined performance after launching, including the additional sales volume generated through Booncy.
When CPAs are set effectively, your total overall sales will increase while your average cost per acquisition decreases.
Want to run a specific incrementality test or tailored experiment? Drop us a line at css@booncy.com.

Yes. The richer and more detailed your product feed, the better search algorithms can align your listings with relevant, high-intent buyer searches.
To maximize campaign reach and conversion rates, we recommend enriching your feed with additional attributes such as:
Bestsellers: Highlighting top-performing items.
Voucher Codes & Sales: Flagging discounts or products priced below RRP.
Stock Levels: Sharing real-time availability to optimize bidding.

Yes. We provide dashboards and detailed real-time reports with clear metrics on spend, sales and ROI for each channel.

As a Google CSS Premium Partner, Booncy offers extensive coverage across Europe. We are continuously expanding our footprint to help merchants scale their Google Shopping campaigns into new markets.

Yes, absolutely! While we are a Google CSS Premium Partner, we fully support Bing Shopping across all countries covered by Microsoft's search engine and its shopping network partners.

This means you can leverage Booncy's optimization and performance-based model to capture high-intent traffic not only on Google but also on Bing, expanding your reach to a highly valuable, additional audience segment across all active regions.

Yes! As long as your e-commerce store supports localized languages, currencies, and shipping for these target regions, Booncy can seamlessly manage and optimize your CSS campaigns across multiple active European borders simultaneously. If you are planning to expand into any of our upcoming markets for 2026, let us know so we can prepare your campaigns in advance.

Your main campaigns retain priority by maintaining a competitive CPA tailored to your internal cost-of-sale limits. This ensures your direct activity wins the top auction slots. Booncy seamlessly complements this strategy to generate incremental volume through three key mechanisms:

Filling Coverage Gaps: Entering and winning auctions where your brand is not actively competitive.

Optimizing Acquisition Costs: Appearing in parallel listings where our lower CPA structure ensures that any resulting conversion is acquired more cost-effectively than through standard channels.

Displacing Competitors: Driving rival brands and unauthorized resellers lower down the Google Shopping results.

No, partnering with Booncy will not increase your direct CPCs or advertising costs.
How Google's CSS auction mechanics work:
No Self-Bidding: According to Google Shopping auction rules, a merchant never competes against a CSS partner representing the same merchant. Adding a CSS partner will never artificially inflate your CPCs.
Dedicated Auction Slots: Multiple CSS partners competing for the same domain do not drive up internal CPCs. Instead, Google evaluates them in dedicated ad positions based on quality and rank.
Independent Cost Structure: Because Booncy operates on a pure CPA model, your internal Google Shopping account CPCs remain entirely unaffected. Adjusting your target CPA simply allows us to capture additional incremental ad positions without impacting your direct campaign costs.

Yes, feed size plays a direct role in how much incremental reach a CSS partner can unlock:
Smaller Catalogs: A limited product range offers fewer auction opportunities for a CSS partner to identify coverage gaps and complement your internal campaigns.
Larger Catalogs: Extensive product catalogs create significantly more opportunities to capture missed search traffic, allowing CSS activity to unlock substantial additional sales volume.
How to evaluate the impact:
While there is no fixed rule for feed size, we recommend assessing overall performance by benchmarking key metrics:
Measure total Google Shopping revenue and acquisition costs before partnering with a CSS.
Track overall performance after launch, factoring in the additional sales volume generated through Booncy.

Yes! While promotional codes are not detected automatically, we can integrate them to boost your campaign performance.
Best practices for sharing promotions:
Eligibility: Site-wide discounts (typically over 10% off) deliver the best campaign impact.
Required Details: Please share the promotion name, offer description, start and end dates, discount percentage, and the promo code itself.
Implementation lead time:
To ensure seamless setup and allow time for platform approval, please share details at least 3 working days before the promotion launches.

To display a "Sale" tag or a strikethrough price on your CSS Shopping listings, your products must meet specific platform pricing guidelines:
Historical Price Validation: The higher base price must have been active for at least 30 days (non-consecutive) within the last 200 days.
Valid Base Price: The original price provided in the feed must be accurate and legitimate.
Clear Price Drop: The sale price must be strictly lower than the base price.
Discount Range: The markdown must be greater than 5% and less than 90%.

Rejection rate changes directly influence campaign bidding and overall volume, though the effects are typically delayed, often reflecting performance from the previous quarter due to network approval timelines.
What happens when your rejection rate increases:
Bidding Adjustments: When your rejection rate rises above average, our bidding technology recalibrates to reflect the updated rate.
Lower Effective CPA: A higher rejection rate lowers the effective CPA, restricting overall bidding competitiveness and reducing ad impression volume.
Delayed Impact: Because network approvals take time, the restrictions caused by a high rejection rate will impact current and future performance over time.

Booncy covers brand terms exclusively to expand your reach without cannibalizing direct sales.
Google Shopping limits listings to a single offer per CSS account, meaning Booncy only steps in when your primary campaigns are absent or to display secondary products.
Excluding Brand Keywords:
While it is entirely possible to set brand terms as negative keywords, we advise against doing so. Excluding brand queries simply opens up those valuable ad placements for competitors to occupy, whereas keeping Booncy active protects your total brand impression share and drives incremental sales.

Fill in the form on the Contact page or write to us: the commercial team will get back to you to understand your goals, catalogue and next steps.